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Katy resident Heather Gould, marketing director for Newland Communities in Houston, has won the 2009 Star Award for “Marketing Professional of the Year” from the Texas Association of Builders.

TOP MARKETING AWARD – Heather Gould, marketing director for Cinco Ranch and Telfair, has won the 2009 Star Award for “Marketing Professional of the Year” from the Texas Association of Builders.

 
Held Oct. 30 in Dallas, the Star Awards included contestants from Texas, Louisiana, New Mexico, Arkansas and Oklahoma.
 
Gould directs marketing for the 7,600-acre Cinco Ranch community in Katy and the 2,018-acre Telfair community in Sugar Land.
 
Both communities were ranked among the top 10 communities in the nation for 2008 new-home sales in a study by RCLCO, a national real estate consulting firm. Cinco Ranch ranked second in the nation for sales, while Telfair ranked sixth.

New home sales in both communities are also up for the first nine months of 2009 –8 percent in Cinco Ranch and 12 percent in Telfair.
 
“In a market where new home sales are generally down, Cinco Ranch and Telfair have posted sales increases under Heather’s marketing direction, and we are very pleased that the Texas Association of Builders has recognized her achievements,” said Jennifer Taylor, vice president of marketing for Newland Communities.
 
Taylor added that Gould oversaw marketing for a new 2,400-acre phase of development that opened at Cinco Ranch last year, introducing a Model Home Village with 31 models, a 76-acre recreation complex, and an innovative storefront information center called Simply Cinco.
 
At Telfair, Gould directed the launch of a new website and oversaw the introduction of new homebuilders. She also worked with the Houston Museum of Natural Science on the grand opening of its new Sugar Land branch, located in a historic Telfair building donated by Newland Communities.
 
Also at the Star Awards, Newland Communities won in the “Best Sales Brochure – Developer” category for a piece created for Eagle Springs, a 1,360-acre community in Humble.